Marketing: Print/Web

• Save client (NCATC) money on printing and mailing costs through competitive bidding and follow-through.
• Create fresher, more visually dynamic marketing pieces for NCATC that generate interest and increased conference registrations along with overall member satisfaction.
• Produce professional quality artwork geared towards specifications from outside vendors (including vinyl banners, foam board posters, off-set printed brochures and newsletters).
• Integrate company and project websites to more current Web 2.0 standards.
• Design large documents for community-wide initiatives and distribution (Greater Waco Community Education Summit, the Mayor’s pet initiative).
• Utilize visually appealing graphics and fonts from multiple sources, including iStock and original creations.
• Maintain websites so links are working, content is fresh and placed intuitively within the site’s framework.
• Write and edit copy for print newsletter.
• Self-taught in Photoshop, Dreamweaver, Illustrator, Quark, HTML, with the ability to learn applications and functions quickly.
• Familiar with W3C Assessibility Standards, JAWS screen reader for the visually impaired, CSS and PHP.

 

Research and Development

• Introduce and train others in use of social media as a method of grant/funding research and reaching a broader audience (including Twitter and Facebook).
• Utilize government agency websites, grants.gov, the Federal Register and foundation listings to search for funding and grant opportunities.
• Write and copy edit grant proposals.
• Assist in teaching online professional development courses through BlackBoard.
• Perform Quality Control on grants.

 

Conference and Event Planning

• Plan monthly employee birthday parties.
• Work on committee for CORD Holiday Party.
• Plan small conferences for NCATC from start to finish:
  Marketing
  Postcards, flyers, brochures, web, email (Constant Contact, listserv)
  Registration
  Processing, receiving, payments, invoicing
  Hotel
  Distribute reservation information to possible attendees
  Maintain relationship with hotel's Event Coordinator
  Choose and order menus for all meals, working within allocated budget
  Track reservations to make sure room block is met
  Meet with hotel staff on-site before event
  Change seating, conference room reservations and food quantities if necessary
  Conference
  Send out call for presentations (also falls marketing)
  Receive presentation proposals
  Maintain relationship with host college's staff
  Organize, design and print conference program, including scheduling presentations
  Organize information for conference CD
  Order premiums and materials (pens, jotters, folders, etc.)
  Create, print and assemble name badges
  Ship materials to hotel
  Coordinate dinner and reception activities
  On-Site Registration
  Register attendees, enlist aide of host college's staff volunteers
  Distribute conference materials to registrants
  Collect checks and money or advise on credit card payment options available online
  Give directions and answer questions
  Post-Conference
  Ship materials back to office, take inventory
  Distribute conference survey to attendees, collect results, present to NCATC Board of Directors
  Begin marketing for next year's conference

 

Administrative

• Serve as Executive Assistant to Vice President of Community College Initiatives for CORD.
• Served as Executive Assistant to Executive Director of NCATC.
• Perform customer service duties as required, answering phones, requesting bids, ordering supplies.
• Assist in booking travel, including hotel, air, car, and processing travel authorizations and expense reports.
• Assist entire curriculum development team on small and large tasks, such as editing, writing copy, and other duties as deemed necessary.
• Work with clients on a contractual basis.